The platform is rolling out a new feature that allows them to lessen the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the platform disclosed that it now features over 1 billion content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global rollout. This development coincides with a rise in AI-generated material, driven by recent content generation software.
AI Proliferation Online
It has been noted that nearly 10% of the fastest-growing content creators on a popular video site only show AI-generated videos. A large amount of this output is considered “AI slop”, a label for poor-quality, factory-style content that is frequently illogical or dreamlike.
Based on user feedback that numerous viewers enjoy content produced via AI tools, including AI artwork to educational videos, and we aim to give people the ability to increase or decrease of that, based on their own choices,” said a platform representative.
AI on the Platform
TikTok disclosed that there are now 1.3 billion videos on its network tagged as artificially created. In total, over 100 mn media items are submitted to the platform each day, making AI-generated material a limited percentage of its overall inventory.
User Control Features
Members will be in a position to limit or boost the amount of artificial media they see by opening the content preference feature in the platform and choosing “AI-generated content”. Other topics that are already be modified under the filter include news, clothing, beauty, and movement.
Platform Guidelines
The platform’s guidelines mandate users to tag lifelike artificially created content, and it prohibits malicious AI impersonations of celebrities or critical incidents. Any believable artificial content that is without a tag can be taken down under its community policies.
Furthermore, the platform will henceforth apply an “AI-made” watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This action is intended to deter users from trying to bypass the disclosure requirement.
Educational Initiatives
TikTok is also establishing a $2m awareness program for experts and groups to create learning resources about using AI responsibly. This program will assist educational bodies specializing in educating programming and robotics.
Platform Protection
The video-sharing app has justified its moderation strategy, during debate over intentions to cut jobs for a large number of review team members in Britain. The company is expected to eliminate a significant number of roles in its trust and safety team in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A company official stated that people-led review would remain essential, but AI can protect employees by filtering out the most harmful content ahead of it has to be seen by humans. The company reported a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to the use of its automated systems.
It is vital to combine staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
